𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 remains more topical especially for female entrepreneurs as women still have to self-define themselves in the world of gender stereotypes and leadership gap.
Their 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 are influenced by two elements: • 𝗢𝘂𝘁𝗲𝗿: dress code, a manner of speaking, self-presentation. • 𝗜𝗻𝗻𝗲𝗿: self-perception, a vision of the future, self-identification. A woman can influence and correct both elements if she understands what is so valuable about her brand and how to communicate this message to the world. 𝗪𝗵𝘆 𝗶𝘀 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁? Market is now very competitive and it’s hard for people to choose who to buy from. If you are using organic marketing and everyone else is doing the same, so how do stand you? Well, you know the brand that win is the most trusted. Branding is much easier to trust a face than a faceless logo and gives solopreneurs more advantage over big companies. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 gives 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 and 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 while maintaining trust.
𝗦𝗼 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗱𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱?
𝟱 𝗤𝗨𝗜𝗖𝗞 𝗣𝗢𝗪𝗘𝗥𝗙𝗨𝗟 𝗦𝗧𝗘𝗣𝗦 𝗧𝗢 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟 𝗕𝗥𝗔𝗡𝗗 𝗕𝗨𝗜𝗗𝗟𝗜𝗡𝗚 𝗙𝗢𝗥 𝗪𝗢𝗠𝗘𝗡 1. 𝗖𝗿𝗲𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 When people introduce you to someone, they choose a single phrase to describe you, which is crucial because it creates an impression in the eye of others. What phrase would you use to describe yourself? Use 20-30 words answering the question about who you are and what is your value. If needed, write a 100-150 word story describing your professional experience and business philosophy. 2. 𝗘𝗮𝗿𝗻 𝘆𝗼𝘂𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗯𝗮𝗻𝗸𝗿𝗼𝗹𝗹 You could build business connections and grow your social network to earn loyalty. Co-branding partnership such as workshops, presentations, and webinars with influencers will work for building your brand. 3. 𝗣𝗿𝗼𝗺𝗼𝘁𝗲 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆, 𝗯𝘂𝘁 𝗴𝗲𝗻𝘁𝗹𝘆 To promote a personal brand, choose a social network where your target audience lives, update it regularly, tell about your projects and publications, share the information about your professional events, etc Avoid attention-grabbing tricks such as active promotion, promote concepts rather than products. 4. 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘀𝗲𝗹𝗳 Keep on learning, be in steps with latest trends, remember about personal growth, and analyze and draw conclusions from everything around you. The more knowledge and emotional intelligence you have, the more valuable your personal brand becomes. 5. 𝗥𝗲𝗺𝗮𝗶𝗻 𝘁𝗿𝘂𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 A personal brand is about your exceptional traits and strong suits; when remaining true to yourself, you can bust stereotypes and succeed. So, be yourself and not pretending as someone else. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 is about going beyond the boundaries and searching for non-standard solutions of current needs. Set clear goals, build a professional network, keep on learning and self-improving, don't be a copy – and you will become a brand, 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳. Credit : follow WINJulie Find out more : WomenInNetworking Catch you soon in our next blog 🌹WIN Connect with us