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๐—ช๐—ต๐˜† ๐—ถ๐˜€ ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜?

๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด remains more topical especially for female entrepreneurs as women still have to self-define themselves in the world of gender stereotypes and leadership gap.

Their ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด are influenced by two elements: โ€ข ๐—ข๐˜‚๐˜๐—ฒ๐—ฟ: dress code, a manner of speaking, self-presentation. โ€ข ๐—œ๐—ป๐—ป๐—ฒ๐—ฟ: self-perception, a vision of the future, self-identification. A woman can influence and correct both elements if she understands what is so valuable about her brand and how to communicate this message to the world. ๐—ช๐—ต๐˜† ๐—ถ๐˜€ ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜? Market is now very competitive and itโ€™s hard for people to choose who to buy from. If you are using organic marketing and everyone else is doing the same, so how do stand you? Well, you know the brand that win is the most trusted. Branding is much easier to trust a face than a faceless logo and gives solopreneurs more advantage over big companies. ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด gives ๐—ฅ๐—ฒ๐—ฝ๐˜‚๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป and ๐—œ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐˜๐˜† while maintaining trust.

๐—ฆ๐—ผ ๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ผ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ?

๐Ÿฑ ๐—ค๐—จ๐—œ๐—–๐—ž ๐—ฃ๐—ข๐—ช๐—˜๐—ฅ๐—™๐—จ๐—Ÿ ๐—ฆ๐—ง๐—˜๐—ฃ๐—ฆ ๐—ง๐—ข ๐—ฃ๐—˜๐—ฅ๐—ฆ๐—ข๐—ก๐—”๐—Ÿ ๐—•๐—ฅ๐—”๐—ก๐—— ๐—•๐—จ๐—œ๐——๐—Ÿ๐—œ๐—ก๐—š ๐—™๐—ข๐—ฅ ๐—ช๐—ข๐— ๐—˜๐—ก 1. ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐˜€๐˜๐—ผ๐—ฟ๐˜† When people introduce you to someone, they choose a single phrase to describe you, which is crucial because it creates an impression in the eye of others. What phrase would you use to describe yourself? Use 20-30 words answering the question about who you are and what is your value. If needed, write a 100-150 word story describing your professional experience and business philosophy. 2. ๐—˜๐—ฎ๐—ฟ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฏ๐—ฎ๐—ป๐—ธ๐—ฟ๐—ผ๐—น๐—น You could build business connections and grow your social network to earn loyalty. Co-branding partnership such as workshops, presentations, and webinars with influencers will work for building your brand. 3. ๐—ฃ๐—ฟ๐—ผ๐—บ๐—ผ๐˜๐—ฒ ๐—ฒ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐˜๐—น๐˜†, ๐—ฏ๐˜‚๐˜ ๐—ด๐—ฒ๐—ป๐˜๐—น๐˜† To promote a personal brand, choose a social network where your target audience lives, update it regularly, tell about your projects and publications, share the information about your professional events, etc Avoid attention-grabbing tricks such as active promotion, promote concepts rather than products. 4. ๐—œ๐—ป๐˜ƒ๐—ฒ๐˜€๐˜ ๐—ถ๐—ป ๐˜€๐—ฒ๐—น๐—ณ Keep on learning, be in steps with latest trends, remember about personal growth, and analyze and draw conclusions from everything around you. The more knowledge and emotional intelligence you have, the more valuable your personal brand becomes. 5. ๐—ฅ๐—ฒ๐—บ๐—ฎ๐—ถ๐—ป ๐˜๐—ฟ๐˜‚๐—ฒ ๐˜๐—ผ ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ A personal brand is about your exceptional traits and strong suits; when remaining true to yourself, you can bust stereotypes and succeed. So, be yourself and not pretending as someone else. ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด is about going beyond the boundaries and searching for non-standard solutions of current needs. Set clear goals, build a professional network, keep on learning and self-improving, don't be a copy โ€“ and you will become a brand, ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ. Credit : follow WINJulie Find out more : WomenInNetworking Catch you soon in our next blog ๐ŸŒนWIN Connect with us

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